Aging is one of the most fraught and exciting topics and questions in our society. Many do not like to think about growing older as long as they are not directly affected. This is a mistake. Those who avoid dealing with it pass up on the chance to shape aging in society. Personally and socially. People who engage aging and all the related issues, whether in terms of consumer behaviour, or topics such as dementia, living arrangements or healthcare in a rural setting, come from a wide range of professions. The precondition for finding unconventional solutions to questions that our society is posing for the first time. If you want to change things, working with the topic of “aging” is the right decision!